The global pandemic had an impact on every business, and it has brought challenges for most business owners who were not prepared to face. ¿But? What about 2021, ¿What are the digital trends for next year?.
A few marketing leaders share their predictions for 2021 about how we can expect from social media, like the CMO and Co-founder of Shapermint, Massimiliano Tirocch, who shared information about how he thinks social media is going to switch.
The adaptation of retail brands with digital rules
“Social media platforms like Facebook are making it easier for consumers to go from discovery to purchase without ever having to leave the platform, creating a simple and seamless path to purchase. With social commerce continuing to grow into 2021, retail brands will have to adapt to these platforms with new rules, similar to what many did with Amazon.”
In the opinion of Sherene Hilal, SVP, product marketing, and business operations of Bluecore, the experience for customers with brands that reflect their preferences is the way to go.
People want to buy products from brands that share their bias
“This means evolving even beyond the age of personalization and entering an age of personal commerce, where consumers co-curate their experiences with brands to reflect their preferences at any given moment. They expect brands to understand what they’ve bought in the past and help them to determine what they should buy next, based on all the data that they’ve consciously shared with them by engaging with their sites and channels. This is not just a matter of brands meeting consumers where they are; it’s about brands telling them what they want when they want it. If brands and retailers are going to continue collecting first-party shopper data, they will need to begin actioning it in meaningful ways, predicting what their shoppers want to see next, and understanding where shoppers are in their buying cycles to predict when they’ll want to buy.”
And. About the virtual events that took place during this pandemic, Jim Kruger, Chief Marketing Officer of Veeam thinks the following.
Lessons to learn about 2020
“As we move into 2021 and beyond, many events will stay virtual not only because of continued safety concerns but also as a result of lessons learned in 2020. Companies found that by going virtual, they opened up their event to an entirely new audience as virtual events are more accessible than in-person events. For virtual events, visa issues, travel restrictions, and costs aren’t as much of a concern as with in-person events, and many companies have found that this allows for higher attendance and more participation. That means lower costs for more people and a higher ROI. The key is to get creative and drive engagement through great speakers, rich content, and some fun of course. In 2021 and beyond, virtual events will continue to be a popular route to engage with a broad set of customers as companies see the many benefits of online events.”
These are just a few points of view about what people think is going to happen in the following year, but the truth is… nothing is for sure, we have to keep moving and reinvent our businesses if we want to survive these changing times.
By: Vanessa Cardona