UNIQ Luxury is a company based in Mexico City, with hybrid offices in NY, they specialize in being a private luxury club where members get a chance to be part of exclusive experiences and unlimited access to luxury. When they first approached the Global Grid in late 2018, they asked to help them finalize their members-only mobile platform as well as create strategic relationships to help the company achieve its expansion vision. With the help of a small team, we aimed at creating a seamless in-app experience for the members to navigate all the products available, while creating a multi-purchase solution across all the products via the App.
Our goal essentially went further by creating and developing a one of a kind series of luxury events during Formula 1, by introducing the artist Domingo Zapata and his latest collection for the first time in Mexico. The weekend of racing was set to be the perfect fit for launching the App to the club members and inviting special guests, media and influencers artist like Agatha Ruiz de la Prada, Fernando Alonso and a press coverage from some of Mexico top media companies such as L’Officiel, Forbes Life, Travel + Leisure, Life&Style, Vanidades and others.