Our digital transformation work typically begins with integrated strategy development and then moves rapidly to deploy solutions for maximum impact.
Our strategy work is led by our Business Transformation Services (BTS) Strategy team – which is composed of experts from across our Digital Solutions & Business/Technology Consulting businesses. This team assesses the client’s position & its opportunity to improve performance by reimagining key business activities (Marketing spend optimization, Enterprise IT, Customer Management, Product/Service development, Commerce, Content development/management & Organization) and then create a roadmap to capitalize on these opportunities.
With this roadmap in place, we then quickly move to deploy solutions for maximum impact. The implementation of these solutions is supported in IP/Data, Media & Technology Delivery that ensure our teams have access to the best tools/methods and know-how. We also leverage our globally distributed delivery model (with an extensive footprint in India) to build these solutions rapidly & cost-effectively.